The theme of the blog Die Wanderreporterin, or "the hiking reporter”, is quite simple: “Hiking with all senses”. But the blog does much more than muse about nature. It also is devoted to athletic challenges, like hikes covering 24 hours, several days or many weeks. The Wanderreporterin writes candidly, honestly and authentically about her experiences and emotions while she is out in nature. Her aim is to help readers to overcome their inhibitions and pique their interest in hiking..
The blogger scene is steadily growing. What makes a good blogger to you?
“You have to write authentically about your own experiences of hiking, traveling, or in whatever speciality area you are active as a blogger. Ideally, you are well networked and share your reports on other social networks such as Facebook, Twitter, and Instagram. As a rule, it’s all about the intention – at least for me – to communicate broadly. In the process, I can reach not only friends and acquaintances but also people whom I don’t even know, but then I can also excite them to do as I am doing. It is my goal to get people outside into nature.”
How did you become a blogger?
“By chance, really. Everything began with a job to walk the Way of St. James in the Palatinate and to write about it. At the same time, I also wrote daily on Facebook about my experiences on the trek. That was received really well, and I had to confront the suggestion after that to “do a blog!” That’s how the “WanderReporterin” was born. As a result, I determined that indeed my posts were being read and that there was a demand for my type of reporting – increasingly so.”
How did you end up partnering with LOWA?
“Employees at LOWA saw photos of me on Instagram and contacted me. At the same time, I had commented on a post from LOWA and received an invitation to meet: “We would like to talk to you because your style and imagery fits LOWA.” In the end, we met at ISPO. Everything worked out. Since then, I am not only out and about as the “WanderReporterin” but also as a kind of brand ambassador for LOWA. That makes me very proud and I can also do this with full conviction. Why? Because I love my LOWAs.”