However, we currently do have to make an exception to this rule in the case of our ALL TERRAIN RUNNING line (ATR). The reason is very simple: the type of EVA midsoles required for these trail running shoes is not (yet) available in Europe. The same applies to the material used for the upper and to other required materials. The new product is produced by our partner in Vietnam – in accordance with the LOWA Code of Conduct, of course, which means that the same high environmental and social standards apply here as at our European production sites.
We believe in being fully transparent with our customers, which is why we decided to give this new line a name that differentiates it from our core brand: ATR by LOWA. However, the quality standards and the environmental and social requirements that our ATR shoes have to fulfil are the same as those for all our other products.