07.06.2016 | Hi, my name is LOWINGO – I am a peregrine falcon! Together with my friends LO & WA – the mascots of the LOWA shoemaker – I travel the world and visit all sorts of different places with them at my side. Thanks to my flying skills, we can travel just about anywhere in no time at all.

This is who I am!
Peregrine falcon
8 years
2 sisters, 1 brother
Playing with LO & WA
This is what I like!
Favourite colour
Favourite food
Favourite sport
Favourite place
LO & WA’s treehouse
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Protection of peregrine falcons

The peregrine falcon does not need much to feel content: ample food and a safe place to hatch offspring. This is usually places like rocky outcrops. If there aren’t any, the falcon will also breed on top of tall building or in trees, like in North America or Australia. Otherwise, it will seek out the aerie of another bird of prey. This is a kind of nest where birds of prey raise their young. Because the peregrine falcon is so unas­suming, it is at home just about everywhere in the world. It only avoids places like the Antarctic, Iceland, the Caribbean islands and New Zealand. It is considered to be the most wide­spread bird in the world. When you think about it, these are the ideal conditions for a good life. Aren’t they?

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Unfor­tu­nately, not! The popu­lation of peregrine falcons – that is, the number of these birds – suddenly fell around the world from the 1970 to the beginning of the 1980s. Why? There were a number of reasons. Experts blame three main factors.

  1. Peregrine falcons are birds of prey, and you will not find too many birds that do not turn up on their menu every now and then. In central Europe, crows, thrushes and pigeons are the most frequent types of prey. For this reason, the peregrine falcon has a very bad repu­tation among people who raise pigeons. As part of efforts to protect pigeons, the hunter became the hunted, and breeders destroyed the falcons’ nests.
  2. Hunters also raided the nests of peregrine falcons. But they had a different goal in mind: They wanted to raise the young animals and train the birds so that they could help them in their pursuit of feathered and other wild animals.
  3. But the most serious threat to peregrine falcons was certain pesticides that are used by farmers to prevent insects from eating crops. As you know, peregrine falcons eat birds. Partic­ularly birds that eat insects. Essen­tially, the peregrine falcons consumed poisoned birds and thus poisoned them­selves. As a result of this poisoning, the falcons’ eggs became very brittle and broke easily while being brooded. Because peregrine falcons brood just once a year, the number of living peregrine falcons fell.
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By the end of 1970s, there was not one single peregrine falcon in Denmark, Poland, the Neth­erlands, Belgium, Luxembourg and East Germany. It was considered to be extinct in these countries. Only a few pairs were to found in Scand­inavia, West Germany, Switzerland and Austria. In the United States, no peregrine falcons existed east of the Rocky Mountains.

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The popu­lation was able to recover from the end of the 1970s to the beginning of the 1980s only after the pesticides were banned, breeding areas were given special protection that included guarding during the brooding phase and many programmes in which falcons were returned to the wild were carried out. Today, the peregrine falcon is found in nearly every place where it lived before the pesticide story. The species’ popu­lation is now considered to be stable and is no longer included on the Red List of endangered animals and plants. Nonetheless, the falcons are still intensely protected. They should not face the threat of extinction once again.


LOWA supports the wildlife conser­vation projects of the WWF, the World Wide Fund for Nature, through sales of its fluffy LOWINGO peregrine falcon. Nature preser­vation, the conser­vation of habitats and the protection of animal and plant species are core focal points of the nature-preser­vation organ­isation, which is among the largest in the world. The WWF has been active for more than 50 years in now more than 100 countries. The nature preser­vation group is currently conducting 1,300 projects designed to protect biological diversity. The WWF strives to stop the global destruction of nature and the envir­onment and to create a future in which people and nature can live in harmony.

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